Our Products

Vanity Fair® garments are guaranteed to be crafted with high quality, supreme comfort and excellent fit to make women feel fabulous. We hold ourselves to the highest quality standards to ensure that our garments last wash after wash. Quality garments last longer and do not need to be replaced as quickly to help minimize negative impacts to the environment.

We have also expanded our product assortment to include garments made using Tencel Modal, Recycled Polyester and Better Cotton that are sustainably sourced and better for the environment. 

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Our Planet

Vanity Fair® is focused on responsibly sourcing environmentally friendly paper and plastic packaging. FSC paper is used for all paper tags. Our paper tags also feature How To Recycle logos to provide consumers with information on how to appropriately dispose of packaging after purchase. Our distribution centers use ecofriendly polybags made with 100% recycled plastic for ecommerce orders. At retail, 100% of Vanity Fair® packaged styles use ecofriendly polybags made of 60% recycled plastic.

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Our People

At Vanity Fair®, we aim to be a welcoming brand that is reflective of the diverse community of women we serve. This is why we have trained our teams on both D&I sensitivity in the marketplace and fit protocol for all genders. The result? Our teams are more knowledgeable about how to navigate diversity with sensitivity. 

Now, more than ever, women want to see themselves reflected in what they see from brands. We are committed to featuring more models and influencers of color, and we have expanded our product color offering to contain a broad range of skin tones. Because we serve women who need support, we continue to expand our product line and size range to meet the needs of more women. 

In the workforce, we believe our differences make us stronger and for this reason, we are committed to creating a workplace where everyone is treated with respect and empowered to contribute equally. We want to foster an inclusive culture of belonging for all employees, intentionally attracting, retaining and developing diverse talent.


At Vanity Fair®, we believe every person deserves to have their most basic needs met — whether that be food, shelter, clothing or health care. This is the foundational belief behind Threads of Change, our Fruit of the Loom Inc. corporate global program to support organizations by providing essential services in times of need. At our headquarters in Bowling Green, Kentucky, we donate intimate apparel, look for opportunities to be more “green” within the office and participate in the Volunteer Time-Off Program which allows 20 hours of paid volunteer time per employee per calendar year.

Our Corporation

At Vanity Fair®, we continue to look for ways to better our impact on the environment and the world around us. We are a part of Fruit of the Loom Inc. and support the Fruitful Futures™ program, our sustainability plan within the Fruit family of brands. The Fruitful Futures™ program is our plan and blueprint for how we are reducing our environmental impact, treating every worker with respect and making our products responsibly. The Fruitful Futures™ program was developed through employee collaboration, with an eye toward empowering and engaging our global workforce and to help make us a better and stronger company, allowing us to fulfill our mission to enrich our consumers’ lives and ultimately make our world and future more fruitful than ever. Learn more about Fruitful Futures™ here.