Vanity Fair Model in Beauty Back Bra

About

Vanity Fair

Recognized as one of America’s first intimate apparel brands, Vanity Fair has been synonymous with fashionable, quality lingerie since 1919. Our rich heritage is steeped in creating some of the most iconic lingerie designs in history and was born out of the vision of Founder, John Barbey, who believed that lingerie should be both fashionable and functional. 


Meeting the ever-evolving needs of modern women has driven the brand’s innovative style and elegance for the past 100 years and we continue today, while always delivering on our promise to make women feel fabulous. We infuse style, comfort, and quality in every Vanity Fair product because we believe that confidence begins at the innermost layer.

About

Vanity Fair®

model wearing vf bra and panty set

Recognized as one of America’s first intimate apparel brands, Vanity Fair has been synonymous with fashionable, quality lingerie since 1919. Our rich heritage is steeped in creating some of the most iconic lingerie designs in history and was born out of the vision of Founder, John Barbey, who believed that lingerie should be both fashionable and functional. 

Meeting the ever-evolving needs of modern women has driven the brand’s innovative style and elegance for the past 100 years and we continue today, while always delivering on our promise to make women feel fabulous. We infuse style, comfort, and quality in every Vanity Fair product because we believe that confidence begins at the innermost layer.

Our

History

Lingerie brands come and go. Some are a flash in the pan, while others stay the course. But very few have the history and staying power of Vanity Fair. Decade after decade, Vanity Fair has been creating innovative lingerie to support women and their lives. Vanity Fair has not only changed with the times, but we have often defined them.

fashion model in vanity fair lingerie

Photographer: Melvin Sokolsky

Our

History

fashion model in vanity fair lingerie

Photographer: Melvin Sokolsky

Lingerie brands come and go. Some are a flash in the pan, while others stay the course. But very few have the history and staying power of Vanity Fair. Decade after decade, Vanity Fair has been creating innovative lingerie to support women and their lives. Vanity Fair has not only changed with the times, but we have often defined them.

Circle

1920s

First to

introduce Silkenese

Circle

1930s

Pioneered Intimate

Apparel Advertising

Circle

1942

First to use Live

Showroom Models

Circle

1950s

First to introduce

Crystal Pleating

Circle

1953

First to introduce Leopard Print in Intimate Apparel

Circle

1950s - 1960s

Famed fashion photographers, Richard Avedon, Mark Shaw and Melvin Sokolsky, shoot iconic fashion photos for our national advertising campaigns

Circle

1960s

Introduction of Bold Patterns and Colors in Intimate Apparel

Circle

1980s

Launch of V-Back Bra

Circle

2000

Introduction of Illumination® panty collection, which continues to be a top seller for the brand today

Circle

2010

Introduction of Beauty Back® Collection, back-smoothing collection that continues to be a top seller for the brand today

Circle

2019

Vanity Fair celebrates its 100-year anniversary; Introduction of Beyond Comfort® collection, all-over soft materials and a seamless back design that provides all-day comfort without sacrificing support

Circle

1920s

First to introduce Silkenese

Circle

1930s

Pioneered Intimate Apparel Advertising

Circle

1942

First to use Live Showroom Models

Circle

1950s

First to introduce Crystal Pleating

Circle

1953

First to introduce Leopard Print in Intimate Apparel

Circle

1950s - 1960s

Famed fashion photographers, Richard Avedon, Mark Shaw and Melvin Sokolsky, shoot iconic fashion photos for our national advertising campaigns

Circle

1960s

Introduction of Bold Patterns and Colors in Intimate Apparel

Circle

1980s

Launch of our V-Back Bra

Circle

2000

Introduction of Illumination® panty collection, which continues to be a top seller for the brand today

Circle

2010

Introduction of Beauty Back® Collection, back-smoothing collection that continues to be a top seller for the brand today

Circle

2019

Vanity Fair celebrates its 100-year anniversary; Introduction of Beyond Comfort® collection, all-over soft materials and a seamless back design that provides all-day comfort without sacrificing support