Vanity Fair Lingerie | Bras and underwear to make women everywhere feel fabulous.
Vanity Fair Lingerie®
At Vanity Fair Lingerie®, we know wearing the right bra can change a woman’s look as well as her outlook. That’s why we are always seeking new and better ways to deliver bras that meet the needs of women today.
Our Brand
Recognized as one of America’s first intimate apparel brands, Vanity Fair Lingerie® has been synonymous with fashionable, quality lingerie since 1919. Our rich heritage is steeped in creating some of the most iconic lingerie designs in history and was born out of the vision of Founder, John Barbey, who believed that lingerie should be both fashionable and functional. Meeting the ever-evolving needs of modern women has driven the brand’s innovative style and elegance for the past 100 years and we continue today, while always delivering on our promise to make women feel fabulous. We infuse style, comfort, and quality in every Vanity Fair Lingerie® product because we believe that confidence begins at the innermost layer.
Our History
Lingerie brands may come and go, with some quickly fading and others managing to endure. However, few have the rich history and lasting impact of Vanity Fair Lingerie®. For decades, our brand has been at the forefront of creating innovative lingerie that supports women through every stage of life. Not only have we evolved with the times, but we’ve often been the ones to define them.
First to introduce Silkenese
Pioneered intimate apparel advertising
First to use live showroom models
First to introduce Crystal Pleating
First to introduce Leopard Print in intimate apparel
Famed fashion photographers, Richard Avedon, Mark Shaw and Melvin Sokolsky, shoot iconic fashion photos for our national advertising campaigns.
Introduction of bold patterns and colors in intimate apparel
Launch of V-Back Bra
Introduction of Illumination® panty collection, which continues to be a top seller for the brand today
Introduction of Beauty Back® Collection, back-smoothing collection that continues to be a top seller for the brand today
Vanity Fair celebrates its 100-year anniversary; Introduction of Beyond Comfort® collection, all-over soft materials and a seamless back design that provides all-day comfort without sacrificing support