100 Years of Fabulous!
This year, we’re celebrating 100 years of innovative elegance. Since 1919, Vanity Fair® has been creating fashionable, stylish lingerie inspired by the needs of the modern woman. The brand’s rich history of design leadership, fashion, quality and comfort continues to serve as the foundation in its enduring legacy to always make women feel fabulous.
On the Forefront of Fashion
1919 - The 100 year story begins.

Vanity Fair begins its 100 year story. Founder John Barbey changes the name of the company from Schuylkill Silk Mills to “Vanity Fair” and wanted to prove lingerie garments could be both attractive and functional. In the 1920s, Vanity Fair made its mark as an innovator by combining silk with rayon and calling it Silkenese.

1920s - Silkenese

Vanity Fair made its mark as an innovator by combining silk with rayon and calling it Silkenese.

1919 - The 100 year story begins.

Vanity Fair begins its 100 year story. Founder John Barbey changes the name of the company from Schuylkill Silk Mills to “Vanity Fair” and wanted to prove lingerie garments could be both attractive and functional. In the 1920s, Vanity Fair made its mark as an innovator by combining silk with rayon and calling it Silkenese.

1920s - Silkenese

Vanity Fair made its mark as an innovator by combining silk with rayon and calling it Silkenese.

1950s
First to use Nylon Tricot fabric in lingerie brings glamorous results

Mark Shaw/mptvimages.com

From Underwear to Fashion Statement

Nancy Melcher, designer for Vanity Fair, won The Coty Award for creating a process called “crystal pleating” that permanently pleated nylon tricot. The styling innovation was immortalized in an ad campaign shot by famed photographer Mark Shaw.

Innovation with Colors & Prints

Nylon tricot fabric enabled Vanity Fair to add color and prints to lingerie–it was an instant best seller. Photograph: Richard Avedon ©The Richard Avedon Foundation

From Underwear to Fashion Statement

Nancy Melcher, designer for Vanity Fair, won The Coty Award for creating a process called “crystal pleating” that permanently pleated nylon tricot. The styling innovation was immortalized in an ad campaign shot by famed photographer Mark Shaw.

Innovation with Colors & Prints

Nylon tricot fabric enabled Vanity Fair to add color and prints to lingerie–it was an instant best seller. Photograph: Richard Avedon ©The Richard Avedon Foundation

Celebrating A Timeless Classic
Iconic Leopard Print

In 1953, Vanity Fair was the first to introduce animal prints in lingerie. Now you can get our favorite Beauty Back® bra in this Limited Edition Leopard Print, inspired by the original.

2000 - TODAY REDEFINING LINGERIE INTO THE NEXT CENTURY

In 2010, Vanity Fair created Beauty Back®, a unique back-smoothing collection, that quickly became a fan favorite and continues to be a top-seller for the brand. In 2019, Vanity Fair launched the Nearly Invisible™ Collection, with a Flawless Edge™ design that lays flat and virtually disappears under clothes.

View Collections

Pictured: Nearly Invisible™ Full Coverage Underwire & Beauty Back® Full Figure Underwire