Beauty Back® Full Coverage Wirefree Bra


Item NO. 72345 72345 |
$40.00 $30.00


  • Select Color
  • Select Size
Add to Cart

Add to cart options

Product Actions

Select Size for Availability

Additional Information

The Beauty Back Full Coverage Wirefree Bra provides a sleek silhouette with no bumps or lines. This bra is lightly padded with contoured cups to provide the coverage you need for all day comfort and support. You'll feel confident and comfortable all day as the bra shapes and smoothes your sides and back preventing bulge. The straps are fully adjustable from the front and are accented with gold hardware. Like all of our Beauty Back bras, the double knit fabric smooths all around, giving you a beautifully smooth silhouette. The smooth fabric on the back conceals the 2-row metal coated hook-and-eye closure with 3-columns to adjust for your custom comfort level. This is definitely your go-to wireless bra that combines comfort and style!
  • Full coverage wirefree bra with 4-way stretch fabric that shapes and smooths bumps and bulges along back and sides
  • Lightly lined contour cups
  • Adjustable straps on the front for a perfect fit
  • Hook & eye closure
  • Available in sizes 34-42B/C, 36-40DD
  • Colors vary by style and season
  • Imported
  • 90% Nylon, 10% Spandex

  • Hand Wash Cold
  • Colors Separately
  • Only Non-Chlorine Bleach When Needed
  • Drip Dry
  • Do Not Iron


Bra Fit Finder

How to Measure Bra Size

Find Your Size

We will help you find more shape and support than you ever knew existed.

Put on an unpadded bra that you think fits you well and grab a measuring tape.

Take our 3 step fit test
Beauty Back® Full Coverage Wirefree is rated 4.4 out of 5 by 71.
Rated 4 out of 5 by from Comfortable but not for me This bra was comfortable, I liked the way the band fit. I use to get bras at Victoria Secret and spent over $2000 over the last two years with them, only to realize the size they measured me at was not correct. The band always dug into into my sides and the straps always slipped off. Only just last year did I find out I was wearing a bra all wrong the entire time. Anyway, this bra didn't somehow create extra side rolls visible through clothes. What I didn't like was how it gave me that pointy boob look, then again having barely there boobs anything without extra padding always gives that pointed look. Comfortable, great fitting just not a huge fan of lightly lined.
Date published: 2017-12-27
Rated 4 out of 5 by from Very comfortable! Love this bra, it's the most comfortable bra I've discovered so far. I was looking for comfort as well as good hold and coverage. This bra does both. I like how the strap adjustment is on the front so it can be adjusted without help from another person. Also, the metal hardware on the straps instead of plastic is wonderful. It will be more durable and to me is less irritating on my skin than plastic. Provides good hold and coverage without being to constricting or pinching anywhere. The "Beauty Back" is great as well. I think this feature does smooth out the back and helps the good coverage feeling. Thanks for letting me try this product! I love it!
Date published: 2017-12-21
Rated 4 out of 5 by from pretty gold details, soft and smooth I love everything about this bra except for the bottom part of the band. This bra is designed to sit smoothly against the back. Unfortunately, the bottom part of the back of the band rolled upward while I wore it. It didn't matter which hooks I used; I tried them all. I think this is a beautiful design for smaller women who have a more svelte physique in the back. For me, this bra would be so much better if it had the extra reinforcement of the extra elastic at the bottom of the band to keep it in place. The bra is very pretty, soft and supportive. The gold accents make it special and I love that the strap adjustment buckles are in the front for easier adjustment.
Date published: 2017-12-26
Rated 5 out of 5 by from Very comfortable I love this bra. It fits great and doesn't hardly show through my clothes like some bras do when wearing them. It doesn't give me any under arm cleavage like some bras can. I love that it is so comfortable that I can work a full day and not want to take it off the instant I walk through the door because it was so uncomfortable. I am not crazy about the teeny tiny little bow on the front of the bra but it would be easy to remove if I chose to. I also love that this bra doesn't give me back fat it fits so well. Overall, I would most definitely recommend this bra to anyone looking for a new one that has a hard time finding a comfortable bra like I do or one that actually fits.
Date published: 2017-12-19
Rated 5 out of 5 by from Feels and looks great! This is a great all day bra! It held its shape through several very busy days (we're talkin' Christmas eve kinda days) and it's one of those bras you just forget you're wearing. No poking underwires! No constant readjusting! No slipping straps! The cups never curved out at the top and this bra kept a nice lift that you usually don't get with a non-underwire bra. It might run a tiny bit big, but I just wore it on the smallest setting and was fine. The beauty back feature is so nice because it really helps shape those problem areas and boosts confidence without effort.
Date published: 2017-12-26
Rated 5 out of 5 by from My new favorite bra I’ve been a stay at home mom for a while now so I’ve just been wearing sports bras. Those don’t look flattering when I’m wearing nicer tops on the few occasions I get dressed up. I was excited to finally get an actual bra. I guessed on the size since I knew the last size I had when I purchased regular bras didn’t fit. This was so comfortable. It was like the comfort of a sports bra but with the support I needed. The fit is great and I love the front adjustable straps so that I don’t have to ask my husband to help. The bra is soft and quality made. This is the perfect everyday bra.
Date published: 2018-01-10
Rated 3 out of 5 by from Overall good- but not great bra I really like the wire-free aspect of this bra but I found it was uncomfortable to wear to long periods of times. The ring on the strap irritated my skin (disclaimer: I do, admittedly, have very sensitive skin). I also found the material that connected the cup and the strap became itchy after a bit of movement. However, I really loved the back. It smoothes your back and keeps the bra from riding up. Unlike most bras, I actually found that I liked the wired version of the "beauty back" bra. Despite some discomfort, it is a well made bra. I think it went perfectly under t-shirts (especially the nude one!). It gives you some support but not too much (which I prefer). Overall a good bra, but I did not like the straps.
Date published: 2017-12-21
Rated 4 out of 5 by from Wireless comfort All in all I like this bra. The back strap by the clips itched me a little bit while wearing it, but besides that I found it very comfortable. I'm usually in between 34 and 36 so I went for the 34 but wish I had gone for the 36. If you're in between sizes, I would size up. However the cups are a good size and provide all over coverage. There was no sag despite being wireless, which is awesome. I liked the detail on the front which added a nice touch to an otherwise plain (but very comfortable) bra. This is a good everyday bra.
Date published: 2017-12-26
  • y_2018, m_2, d_17, h_24
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.7
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_71
  • loc_en_US, sid_72345, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_vanity-fair
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 18ms
  • reviews, product

Just bought the beauty back bras but there are no washing instruction. How do I wash them? Never saw a garment without washing instruction before.

Asked by: Judyg
I just put it in a laundry bag on a gentle cycle, with mild laundry detergent. I line/hanger dry.
Answered by: Nan2017
Date published: 2018-01-17

Your site does not put anything in my cart. I tried on different days. Would like to make a purchase of 4 items Suggestions?

Asked by: Duffer
I also had a little bit of problem but after all information was added it work out fine also there is a phone number
Answered by: Zackazoo
Date published: 2017-11-25

I like style 71371 size 42 C but it is no longer available. Do you have a replacement for this bra

Asked by: Patty 57

I had to buy a bra to accommodate swollen breast tissue from a blunt trauma accident. I bought style Sport 71500 in 38DD because it felt best. Now bra cups are too large and I can't find the same style in smaller cup. Is this bra comparable?

Asked by: Grammie

I need the descriptions defined. Is beauty back mean it covers up the fatty area under the arms and back? Also, I am color blind and am not sure if certain colors are pink, off white, etc. I'd like to see the name of the color next to the color .

Asked by: ginny699

I was at Carsons at Randhurst in Mt. Prospect IL this week. They only had 1 bra left in stock that was the style, color, and size I wanted. So I could only buy 1 bra. Would I be able to buy get another bra free if I gave you the sales ticket # and date?

Asked by: Christ

I used to buy a vanity fair bra 75371 in a 36ddd and loved it! Now I can't find it. Do you have a replacement in that size? Thank you

Asked by: sharon4

I use to wear bra style number 72250 do you have a replacement for this bra?

Asked by: Elaine
  • y_2018, m_2, d_17, h_24CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.7
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_8
  • loc_en_US, sid_72345, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_vanity-fair
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 16ms
  • questions, product